# What is Workevo?
Workevo is a marketing automation & customer data platform that helps marketers deliver the right message to the right person at the right time to increase engagement, lower churn, and drive revenue.
### Key features
* Tracking of your customers' behavior, be it online or through backend integrations and imports
* Advanced analytics and segmentations of the tracked data
* Single customer view allowing your analyses to dig deep on a customer level
* Omni-channel orchestration that allows you to automatize communication with your customers through email, SMS, web and app notifications
* Personalization of your communication based on advanced custom conditions
* Comprehensive email management to design, send, evaluate and optimize your email campaigns
* Easy integrations and APIs to link your favorite tools
### How does Workevo work?
Workevo helps you track and gather data across multiple channels and sources to build a unique, persistent, and unified customer profile. From there, you can get a complete picture of each and every one of your customers.
After integrating your business you can harness our advanced analytics capabilities and create actionable improvements through our campaigns.
### Who should use Workevo?
* **Marketing team:** Workevo helps marketers attract potential customers, automates marketing campaigns to increase brand awareness, and optimize workflows.
* **Sales team:** Workevo helps improve the productivity of sales staff, increase sales, and improve sales, eliminate tedious, time-consuming tasks, and save thousands of hours of work.
* **Customer success team:** Workevo helps increase loyalty, optimize lifetime value, and build long-term relationships with customers.
### What sets Workevo apart?
Not as discrete and patchy as many other tools, Workevo provides everything you need to understand, communicate, and support customers on an integrated, simple, and easy-to-use platform for everyone in the business.