User Guide
  • What is Workevo?
  • Getting Started
    • The Workevo Glossary
  • Profiles Management
    • About Profiles
    • Create New Profile
    • How do Filters Work?
    • What is an Audience?
    • Group Your Profiles by Tag
    • Edit or delete tags
    • Create a New Company
    • Group Your Profiles by Company
  • Data Connection
    • Import your contact data into Workevo
    • How to enrich your contact data?
    • Know every contact and company personally in Workevo
    • Get valuable customer insights from day one
    • How to send one-to-one email to a contact?
    • Saved email templates explained
    • Email tracking explained
  • Workflow Automation
    • Workflow automation overview
    • Automation templates overview & Ideas Hub
    • The automation builder explanation
    • Creating an automation walkthrough
    • Automation triggers explained
    • Automation actions explained
    • Email builder overview
    • Personalization tags explanation
  • Web Forms
    • How to create a form
    • Understanding form statistics
  • Tracking
    • Tracking contact data in Workevo
    • Send custom contact attributes to Workevo
    • Track conversions and clicks with UTM parameters
    • Customize Workevo to be about your customers
    • Custom attributes and events: what's the difference?
    • Track Events in Workevo
    • Set up event tracking in Workevo
    • How to collect valuable data?
    • Custom data planning tool
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  1. Data Connection

Email tracking explained

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Last updated 4 years ago

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Emails are sent as a personalized email to each contact or set up automation to send emails automatically with Workevo. What's more, Workevo can also collect the status of sent emails through the Email Tracking feature.

Email tracking allows users to capture the status of the email, the interaction. This information is collected to provide an insight into the communication between brands and contacts, capturing customer needs and interests.

Lists of email status that can be tracked on Workevo include:

  • Sent: Email has been sent to the contact.

  • Delivered: Contact has received the email.

  • Open: Contact has opened an email.

  • Click: Contact has clicked on the link in the email.

Also, the reporting system provides the following information:

  • Delivery rate: The percentage of emails sent.

  • Open rate: Number of open contacts / Received emails.

  • Click rate: Contact number clicked any link in email / Contact opened number.

Hope you can find this feature useful!!