# Workflow automation overview

This section will introduce Workflow automation and its necessary information, including definitions of related terms and ideas. Automating workflows will contain essential actors that help you create a detailed overview of your brand's interaction with customers.

![](https://lh4.googleusercontent.com/2cYG1uL0hOr7VgYz81qhxRj81o2-0dsaKmRTS-IDbSrCQ7I8L3o3szDmoggoAkmx1fBkYl9g1ygjvuH9QNMm0bcVa5IKt9CHNM1cMuigFkDYtoYY2ZkvGw1d95rhDZWboZVjeyXO)

### What is the automation process?

The automation process is what we use to call our growth campaigns.

An automation process is a sequence of actions run when a trigger (in automation) matches a condition that you have defined before. An automation process created by a combination of activation, action, and logic.

![](https://lh4.googleusercontent.com/D5R8YwUQAGyhod4zV9wcBNH5iCzsaFHkJW5BsEKIBeL5ETSJApnt9sZ2YZnAB6gqq-4GsroqOyry6eADxbWnrRDGCOjIdLVNy6tZ5cJ0zOv_CTrXGWu66oBTeVeW2g2hyXjpndjW)

Using automation builders, you can mix and match these elements in unique ways to create automation processes that serve a variety of tasks.

![](https://lh5.googleusercontent.com/xLf-FTlEUCXfB2KbgezbuuKkfHkj-mFP3M8XBc6pk21A0w3xto_ljTwdP04RxhS7N1EgmDVFDl1gpdO9VpcEIM_oDMCcKh9IeL7B1bgycXPsltX4Pifxj7THjBGc7YONaakJBLRy)